Circus Flora
Background: Circus Flora is a one-ring circus production based on the traditional circus arts and showcasing the working partnership of humans and animals. Circus Flora preserves the classical circus traditions, while incorporating innovative techniques and original artists.
Audience: The general public looking for entertainment. The audience ranges from families with young children to the elderly who enjoy the memories of the circus from their childhood.
Objective: Create awareness, sell tickets and compete against the other entertainment venues in St. Louis during the show’s run.
Responsibilities: Visual design and front-end development. I worked with the team on branding for the Circus Flora print and electronic materials.
Results: Ticket pre-sales went up 25% from previous years and the show has been extended.
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